We classify stakeholders as groups of individuals and organizations that have common social, political, economic, environmental, or cultural issues and needs. They establish or may establish relationships with us and can influence or being influenced by our activities, business, and reputation. The selection of stakeholders that will be engaged is done through prioritization based on the analysis of relevance and impact, in addition to the existing relationships. The criteria can be different according to each interest group.
Our classification of stakeholders is shown in the following figure:
The unit responsible for business communication, brand management and relationship activities participates in risk analysis to support decisions on critical issues for the company. These activities are carried out from the perspective of the potential impacts on our image and reputation, which are consolidated with evaluations from other perspectives, such as the environment and people's health, compliance and finances. This analysis allows us to monitor the issues that most impact our relationship with stakeholders and our image with society. Such studies are presented to the Executive Board and the Board of Directors, according to their strategic relevance, and allow us to adopt the necessary measures to anticipate and mitigate potential impacts.
When you visit a website, it may store or collect information on your browser, mainly in the form of cookies. This information may be about you, your preferences or your device and is primarily used to make the website work as you expect. The information typically does not identify you directly, but it can provide a more personalized web experience. As we respect your right to privacy, you can choose not to allow certain types of cookies. Click on the titles of the different categories to learn more and change our default settings. However, blocking some types of cookies may affect your experience on the website and the services we can offer.
These cookies are necessary for the website to function and cannot be turned off on our systems. Typically, they are only set in response to actions you take that correspond to a service request, such as setting your privacy preferences, logging in or filling out forms. You can set your browser to block or alert you about these cookies, but some parts of the website will not work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and to see how visitors move around the website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.
These cookies may be set through our website by our advertising partners. They may be used by these companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information, but are based on the unique identification of your browser and internet device. If you do not allow these cookies, you will get less targeted advertising.