Strategy
2 minute read
Stakeholder engagement
We classify stakeholders as groups of individuals and organizations that have common social, political, economic, environmental, or cultural issues and needs. They establish or may establish relationships with us and can influence or being influenced by our activities, business, and reputation. The selection of stakeholders that will be engaged is done through prioritization based on the analysis of relevance and impact, in addition to the existing relationships. The criteria can be different according to each interest group.
Engagement actions aim at dialogue, defending interests, increasing favorability, and strengthening ties with those involved, which allows us not only to present our positions and plans, but also to better understand the doubts, needs and expectations of these stakeholders. This approximation enables a more effective flow of information and, consequently, mutual gains over time.
Our classification of stakeholders is shown in the following figure:
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